The deal included a commitment to keep manufacturing in Canada. In December 2013, Boston-based private equity firm Bain Capital acquired a 70% equity stake in Canada Goose at a $250 million valuation. The Canadian Marketing Association named Reiss as its marketer of the year in 2013. As global growth continued, Canada Goose moved its Winnipeg operations into a larger facility in 2013. In 2011, Canada Goose acquired a new plant in Winnipeg, Manitoba, Canada. In 2010 Canada Goose opened an office in Stockholm, Sweden, for its European operations. The business saw rapid growth around the turn of the millennia and revenues increased from roughly $3 million in 1991 to roughly $17.5 million in 2008, reflecting increased sales in Scandinavia and in Canada. The manufacturing continued solely in Canada rather than being outsourced to Asia where labour costs were much lower. Under Dani Reiss' leadership, the company discontinued its private label operations to focus mainly on consumer products. 21st century (2001–present) Ĭanada Goose store in Kangerlussuaq, Greenland At this time, the company had grown to approximately 3,800 employees and its apparel was being sold in 40 countries. In May 2019, the company opened its eighth Canadian production facility and first in Montreal. Two months later, the company expanded into China, establishing a store in Beijing. This facility brought Canada Goose's employee count in Winnipeg to 1,700 workers. A third Winnipeg-based Canada Goose manufacturing plant opened in September 2018. In October 2017, it opened its second United States store on the Magnificent Mile in Chicago. In June 2017, Canada Goose opened its first manufacturing facility in Quebec, a 95,000 square foot facility in Boisbriand. The IPO was composed of 20 million shares selling for around $13 per share, and raised approximately $255 million in new revenue. On March 16, 2017, shares of Canada Goose began trading on the Toronto Stock Exchange and New York Stock Exchange with the ticker symbol GOOS. The company announced preparations in November 2016 for an initial public offering and reported that it generated $291 million in revenue and $27 million in profit in 2016, against $278 million in debt. In 2016, the company opened a store in Toronto's Yorkdale Shopping Centre. It hired approximately 150 new staff members to work at these plants. In 2015, the company expanded its manufacturing capacity by building another new plant in Winnipeg and acquiring a second one in Toronto. From 2001 to 2014, the company's sales revenue had grown from $3 million to $200 million. In December 2014, Canada Goose opened a showroom and a sales office in New York City. At the time, the company had grown to approximately 1,000 employees and had recently opened new manufacturing plants in Toronto and Winnipeg. Bain's purchase of a majority stake in the company came with a guarantee to keep manufacturing operations in Canada. Under Reiss's leadership, the company made an effort to expand into Europe, selling its coats to boutiques in France and Germany. The following year, Dani Reiss took over for his father as Canada Goose's new CEO. In 2000, at Dani Reiss's urging, the company changed its name from Snow Goose to Canada Goose. In 1997, David's son Dani Reiss joined the company, initially working in sales. In 1985, Reiss acquired a majority stake in the company and changed its name to Snow Goose. In 1982, Reiss succeeded Tick as the company's CEO. It also sold designs to larger apparel manufacturers like L.L. By the late 1970s, the company was providing parkas to police, park rangers, and other public sector workers. Tick's son-in-law David Reiss joined Metro Sportswear in 1972 and introduced a down-filling machine that allowed Metro to more efficiently produce winter jackets. The company's first products were wool vests, raincoats, and snowsuits. In 1957, Polish- Jewish immigrant Sam Tick founded the company that would eventually become Canada Goose, under the name Metro Sportswear.
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